In order to build Haisum’s market expansion working system, reshape Haisum’s brand image in China and coordinate the construction of Haisum Brand Display Hall, on May 19, the Market Expansion Center of the company headquarters organized and held the Market Expansion Meeting & Establishment Meeting of Working Group for Haisum Brand Construction. Zhao Guoang, Secretary of the Party Committee and Chairman of the company, attended the meeting and made a concluding speech. Chen Rongrong, the Deputy Secretary of the Party Committee and President, presided over the meeting and made a keynote speech. Xu Datong, the Vice Chairman, Li Yimin, the Deputy Secretary of the Party Committee and Secretary of the Discipline Inspection Commission, Du Daoyou, the Vice President, and other members of the leadership team attended the meeting. A total of 52 main leaders and heads of brand publicity working group of the subsidiaries attended the meeting on site or through online videos.
At the meeting, Chen Rongrong, the President, firstly made arrangements for the responsibilities, thinking of work and construction of Haisum Brand Display hHall of the Market Expansion Center. He stressed that we should analyze in depth the current market situation, pattern and existing problems, change the expansion route, return to the essence of marketing, take creating value for customers as the orientation, and strive to create a “technology + marketing + management” pattern for market expansion. We should reshape and upgrade Haisum brand, build the core competitiveness of Haisum brand, and gradually build a comprehensive marketing system of market expansion integrating innovative product system, standardized sales system, upgraded market system and optimized customer system, relying on the opportunity of digital and intelligent transformation. For the construction of Haisum Brand Display Hall, he said that the company shall integrate all resources to make the hall into a digital experience hall, an enterprise display hall with customer value orientation and a talent school to support the cultivation of the company’s reserve force. In the future, Haisum Brand Display Hall shall systematically display the company’s scientific innovative achievements and development direction, build a new stage for the new Haisum in the new era to display history, culture, and science and technology, and create a new business card for the high-quality development of the company.
Subsequently, the person in charge of the Marketing & Business Development Center made a detailed report on the brand management, market expansion management, project development at company level and market maintenance, etc. Xu Datong and Li Yimin, the leaders of the Haisum, gave guidance from the aspects of positioning consideration, service orientation, display objective, investment expansion, etc. of the hall respectively. The participating leaders of Shanghai head office and each subsidiary also actively proposed suggestions and strategies on the future brand construction of Haisum.
After listening to the reports and speeches of the each subsidiary, Zhao Guoang, the Chairman, made a concluding speech. He said that 2021 was the “year of strategy”, “year of change”, “year of brand” and “year of digital” for Haisum; brand construction was the inevitable way to promote enterprise’s high-quality development, the objective demand to comply with the new pattern of market adjustment, and the multi-win choice to gather the professional advantages of each subsidiary. Haisum Brand Display Hall, as the most important work of the “14th Five-year Plan”, reform and development of this year, carries the hope and expectation of the future development of Haisum. He stressed: first, clarify the responsibilities and search the right way to display. Focusing on customer experience, we should make the Brand Display Hall a new platform for the company to publicize corporate culture, and make it a brand marketing center for Haisum. Second, aim at the central goal and empower the brand value. Carrying a series of tasks on brand construction for SinoLight Corporation, we should take the sense of history, sense of the times and sense of science and technology as the main routine to highlight the unique charm of “science and technology, humanity, calmness and fancy future” of Haisum Brand Display Hall and empower the brand value, so as to improve the overall brand competitiveness of Haisum. Third, focus on the rich history and reflecting social values. Relying on the rich history and cultural accumulation of various enterprises for more than 60 years, we should look for major events, projects and programs with the same pace with the national and industrial development, so as to build Haisum Brand Display Hall an internal cultural display hall and a “light” museum for the external industry. Fourth, attach great importance and dedicating to finishing tasks. With collective wisdom and efforts, we hope that all employees seriously organize, deeply explore, clarify the main responsibility for leaders, and jointly assist in the construction of the display hall, ensuring that all tasks can be completed on time.